About Us

UFO (Ultimate Fun Obsessions Ltd.) is an electric bike specialist based in Weston-super-Mare and established in active leisure since 1997.

Today we believe that cycling is experiencing a revolution as electrical pedal assistance allows more people to do more with their eBikes. Whether it's taking the kids to school, riding up mountains at the weekend or carrying your shopping home after work, e-power helps you smile up the hills.  

Dominic - A keen cyclist in his youth riding track and time trial with the Clarence Wheelers. A champion stunt kite flyer and kite buggy racer in his prime. Today a committed eBike commuter and assisted cycle tourer. Cytech trained electric bike technician.   

Barry has been shop manager of UFO for over 15 years, actively kitesurfing in the waters of Weston-super-Mare and racing his kite buggy at international level. A keen mountain biker from a young age, Barry feels that eMTB's are the future of riding off road, enabling him to ride further up steeper climbs than ever before, meaning that there's more downhills to enjoy with a big smile on his face. Cytech qualified bicycle mechanic and eBike technician 

Doug is master bicycle mechanic having Cytech level 3 training through apprenticeship with UFO. He too has a kite flying background as a very skilled landboarder. He has also been a keen trials bike rider for over 20 years but is really enjoying riding his Moustache eMTB around Weston-super-Mare woods.